Where does sustainability begin?
Purposeful design is a phrase that comes to mind. When sustainability is a driving force in your organization, recyclability of your publications is an important goal. Our Ecoprint team has compiled 8 design tips to help simplify and add a sustainable purpose to your next project.
Shoot for 100%
Try your best to design a piece that is 100% recyclable. That means avoiding UV coatings and plastic inserts, both of which inhibit the recycling of paper fiber.
Stay away from shiny things
Metallic inks add toxins to the “de-inking sludge” output during the recycling process. Additionally, foil stamping puts stubborn contaminants into the recycling stream.
Size and weight does matter
You may be able to use a smaller sized sheet of paper and still achieve the desired result. Another savings may be to use a 70lb, rather than 80lb, weight of paper. These choices often make both environmental and budgetary sense.
Ask whether “bleeds” (images that extend all the way to the edge of your page) require excessive trimming. This may waste paper, too!
Think outside of the box and envelope
Having trouble dreaming up a solution to the soaring USPS mailing costs? Ask your favorite Ecoprint representative for some ideas! Not only will a lack of envelope help save paper and energy, but you’ll also see a decrease in price without the cost of insertion.
Opt for a postcard
When choosing between a letter and postcard mailing – we encourage the postcard. Not only is it more economical, but it also uses less paper!
Glassine vs. Poly Windows
A little known fact in the wonderful world of direct mail is that poly-window envelopes are not recyclable. However, there is an environmental option: Glassine. We encourage you to ask your favorite Ecoprint representative which they provide.
Contributed by Kali Bowers
Account Executive, Ecoprint